Jim Kalbach is the Chief Evangelist for Mural, the collaborative whiteboarding tool. What exactly does a Chief Evangelist do? Listen and find out! He also wrote a book called The Jobs to be Done Playbook. We talk about how JTBD inspires innovative thinking by focusing us on customer problems and jobs independent of technology. Toward the end we get into some very fun speculations about how innovation projects can use JTBD language to write OKRs that support experimental learning.