Today we’re going to look at the impact of social media on product demand and inventory management with Riikka Söderlund, COO at Katana. We’ll explore the double-edged sword of viral products and how sophisticated inventory management can serve as a crisis management tool. Riikka Söderlund is the chief marketing officer at Katana Technologies, where she is responsible for demand generation and day-to-day marketing operations. From transforming how some of the biggest brands and companies utilize technology in their marketing, to using data driven insights to produce exceptional results for B2B SaaS and media groups, Riikka applies her expertise to holistically design scalable strategies that move the needle for Katana and its customers. Today, her knowledge helps small and medium-sized businesses uplevel their operations, contributing to the $2 billion in annual sales order volume that flow through the platform. RESOURCES Katana website: https://katanamrp.com/ Wix Studio is the ultimate web platform for creative, fast-paced teams at agencies and enterprises—with smart design tools, flexible dev capabilities, full-stack business solutions, multi-site management, advanced AI and fully managed infrastructure. https://www.wix.com/studio   Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company