Apple just dropped their “Apple Intelligence” at WWDC 2024. Finally, Siri might be catching up. Only on iPhone 15 Pro, 15 Pro Max, and newer iPads/Macs with M1 chips. Exclusive and limited, as usual. Privacy flex: on-device processing when possible and “Private Cloud Compute” for the heavy lifting. They are promising no data storage on their servers. We'll see how that plays out. Apple’s new AI features: a lot of catching up with Google and Microsoft.