For this episode, Alex is joined by Kieran Kevan who is a global social media manager, Fitness Champion and coach. Regardless of the type of business you run you´ve got to have a brand, which means building a really strong social media presence and learning to engage people within the 3-second attention window.   If you don´t you won´t be the brand that people think of when they reach the buying stage. A stage they are only at for a very brief period. Buyers scroll and research for 95% of the time and are only in buying mode for 5% of the time. Kieran and Alex also have an in-depth conversation about the ethics of using clickbait on your social channels. KEY TAKEAWAYS   Who and what do you want to be? That´s is what your brand needs to be. Don´t lie, be authentic. To stand a chance of finding investors you need to have a good social presence. Sharing written posts on LinkedIn is a good place for property entrepreneurs to get started. A significant percentage of the people who use the channel will have money to invest.  If you do not post consistently, the algorithm will penalise you. 95% of the time your audience is in consideration mode. They are researching and deciding whether to buy or not. You need to stay front of mind so that you are who they think of when they eventually reach the buying stage. Social is what will keep you at the front of potential buyers ‘minds. Personality and consistency are the key. People buy people. Tell stories to evoke emotions. When you do that people relate and stay with you. Grow with your audience. Initially cast your net wide. Catchy headlines are essential, but they have to be honest. If they are not the leads you get will not result in sales.  Focus on conversions and play the longer game. If you use Facebook focus on using your personal page rather than your business page. Invest in getting your socials working properly. Pay someone who knows to tell you what to do. BEST MOMENTS   "The average person scrolls the length of the Eiffel Tower on their phone, every day."   "Social is your number one tool to go to market with because that's the easiest way."   "Personality really is what´s key to success on any social media …. Essentially, people buy people."   "Copy and paste what you did six months ago and put it out again, reuse it, repurpose and go again." EPISODE RESOURCES Socials – @KieranKevan   Brits scroll the length of the Eiffel Tower every year (study) - https://blog.int.lenstore.co.uk/how-long-do-brits-spend-on-their-phones   HOST BIOS   Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years.   This AirBnB Business has allowed each of them to create their own tailor-made ‘lifestyle by design.’   Pooh chose to escape the corporate life as an electrical engineer instead to spend his time at home with his young and growing family, and Alex likes to spend most of his time in sunny Spain enjoying his love for road cycling or even hiking in the Tramuntana mountain ranges.   CONTACT US Facebook - https://www.facebook.com/alex.mannock/ Instagram - https://www.instagram.com/theairbnbnomadspodcast TikTok - https://www.tiktok.com/@theairbnbnomadspodcast  YouTube - https://www.youtube.com/@Lifebeyondbroke/