“Look at challenges and setbacks and adversity bumps in the road as opportunities for you to learn, grow, and advance.” In today’s episode, Alex (@alexmortonmindset) delves into the concept of mental toughness, describing it as the key differentiating factor between success and failure. He emphasizes the importance of controlling one's mind and emotions to maintain a positive vibrational frequency and navigate life's challenges. Alex shares personal anecdotes and insights, including advice from mentor Bob Proctor during the COVID-19 lockdown, highlighting how focusing on what you can control and embracing adversity are vital components of mental toughness. Welcome to "The Alex Morton Show," where your host, Alex Morton, entrepreneur, best-selling author, and speaker, takes you on a transformative journey. With a track record of massive success from a young age, including earning over 30 million at 30, Alex delves deep into the mindset and strategies that propelled him to triumph. This podcast is not just about financial success; it's about unlocking your potential in all aspects of life. Join us in this masterclass in personal growth and achievement, and all while helping you achieve greatness. Timestamps: (1:08) - The Essential Skills for Success (2:56) - Defining Mental Toughness: The Foundation of Success (3:44) - Embracing Your Inner Strength (5:28) - From "Entourage" Inspiration to Entrepreneurial Success (11:47) - The Role of Mental Toughness in Overcoming Adversity (13:12) - Practical Strategies for Resilience (28:21) - Embracing Gratitude and the Journey Ahead Check out Alex Morton on: ➤ Instagram | YouTube | Telegram | Facebook | Twitter