Today, we spend some time in the world of marketing talking about how people make choices – and how behavioural science and AI can help us make better choices. My guest is Jen Clinehens. Jen is all about making business more human and is the founder of Choice Hacking, a consultancy that approaches customer experiences with a combination of behavioural science and psychology as well as cutting-edge AI tools. Jen has a very interesting background and worldview – she spent time as a musician and in the creative industries before working in business and later founding Choice Hacking. We spend time talking about that, about how consumers make choices and what we can learn from that, the differences between marketing and manipulation, AI, and much more. Show notes: Jen Clinehens Choice Hacking Nike’s Michael Jordan ‘Failure’ ad Market rotation Noom Duolingo _ _ _ _ _ _ Like what you heard? Subscribe and/or leave a rating and review on Apple Podcasts: http://apple.co/1PjLmK Subscribe on Stitcher: http://www.stitcher.com/podcast/all-things-risk/the-all-things-risk-podcast Subscribe on Soundcloud: https://soundcloud.com/ben-cattaneo Follow the podcast on Twitter: https://twitter.com/RiskThings Drop us a note: [email protected]  _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ Our free course module “How to Set Up Any Decision for Success” from our upcoming course How to Make Decisions With Calm and Confidence