Today, our focus is on timing. How much of a success or failure is because of timing? To answer that question, I welcome Paul Orlando back to the show. Paul is an expert in the world of startups, having built and operated startup accelerators around the world. He teaches at the University of Southern California in Los Angeles. He is the author of a fascinating new book, Why Now? How Good Timing Makes Great Products. Paul and this conversation will make you think differently about the role of timing in decision-making. You will understand why you never want to be “ahead of your time”, you want to be at the right time. That is driven home by an example that Paul shares at the outset and something that I didn't know about. The first video phone was launched back in 1964. And the reason why it didn't take off is because of timing. This is a fabulous conversation in which Paul shares the myth of first-mover advantage, serendipity, his timing drivers, problem-finding versus problem-solving, AI and timing, and so much more. Show notes: Paul on LinkedIn Why Now – How Good Timing Makes Great Products Startups Unplugged Paul’s previous episode on the podcast YouTube version of the episode _ _ _ _ _ Like what you heard? Subscribe to The Decision-Making Studio Podcast Sign up for our Decision Navigators Course