When it comes to marketing animals for rescue, what works without making people feel guilty or obligated? How do you ensure your campaign is cute or funny, direct, and never boring? Jamie Ruden, the founder of Be Spotted and Dog Spotted, joins Katya and Jenny in this episode to share her expertise on the best ways to market rescue dogs. Jenny and Katya seek advice on how to market pets that may be considered challenging, troublesome, or highly dependent. Jamie provides tips on which marketing strategies work to attract the right fosters or adopters in these kinds of situations and more. Jamie also talks about the importance of search engine optimization (SEO) and how to use keywords in marketing descriptions, emphasizing the need to be as clear and detailed as possible.  Finally, Jamie highlights resources that offer education and support as well as build community among other fosters and adopters. Finally, the trio talks about why investing in a marketing coach or a life coach is necessary to uplevel personal and business goals.  If you want to learn more about marketing tools and resources for small pet businesses and pet solopreneurs or if you are seeking information on how to connect with other animal lovers–this conversation is especially for you!  Join The Animal That Changed You community on Instagram, Twitter, and Facebook -- we're waiting to welcome you! Feel free to check out the website while you're at it. Please leave a rating or review of the show. Your support matters so much! Woof, meow, oink, moo, cheep (of course, you know that means thanks for listening. Produced by Adode Media; a full-service podcast production agency.