Sam is a high stakes communication expert, specialising in media and corporate communications and crisis management. Leveraging over 30 years’ experience in assisting clients to build credibility, conquer crises, protect personal and business reputation, and become better communicators. We discuss proactive crisis management, the importance of authentic communication, and the challenges and rewards of being a small business owner. Sam give us some insights into the Optus failed communication strategies, that fell short of the public’s expectations following their recent data breach and service outage crises – and how your business can avoid the same fate. Sam is the Managing Director of Media Manoeuvres, an Australian-based media and communication training and consulting firm. Specialising in strategic media spokesperson training, stakeholder communication skills training, crisis management consulting, and royal commission and government enquiry training. Find out more at: https://www.mediamanoeuvres.com.au/ https://www.linkedin.com/in/mediatraineraustralia/