In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK.  Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to lessen the impact on the places we love. What started as a small idea born from Richard’s personal passion and global travels has blossomed into Passenger, a brand that champions sustainability, encourages exploration, and captures the essence of escapism.  In this episode we talk about: 👕 Why Passenger was founded - Learn about the unique origins of the brand and how personal passion and global travels sparked its creation.  🌿 Sustainability at its core - Richard discusses how Passenger is pioneering in eco-friendly practices and responsible fashion, striving to give back to the planet.  🌍 Global inspiration, local action - Explore how influences from the Pacific Northwest and Canada have sculpted Passenger’s distinctive style.  📈 Business growth and challenges - Hear about the hurdles they've overcome and the strategies that propelled Passenger from a modest startup to a million-pound business.  🚀 Future horizons - Get insights into Passenger’s future plans for expansion and how they continue to innovate in the fashion industry. Richard’s story is not just about building a brand; it’s about igniting change and pursuing a mission that goes beyond apparel. Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about sustainability, this episode is packed with valuable lessons and heartening stories. 🎧 Listen now to get inspired by a journey of passion, innovation, and resilience! Passenger: https://www.passenger-clothing.com Apparel Entrepreneurship: https://www.apparelentrepreneurship.com #ApparelEntrepreneurship #SustainableFashion #EntrepreneurJourney #FashionInnovation #PassengerClothing