In this episode we look at persuasion through the eyes of seduction experts and the pickup artist community. - why critical thinking educators need to talk about persuasion - why scientific rationality is a social achievement that takes effort and vigilance to maintain - preparing students for life outside the dojo - summarizing our list of persuasion topics - Ross Jeffries as pioneer of the seduction community - NLP, hypnosis and "speed seduction" - Tom Cruise, Frank T.J. Mackey, and "Seduce and Destroy" - the seduction community's approach to the science of persuasion - the difficulty of answering the question "does it work?"