Today I get to sit down with whitewater paddler, coach, and film maker, Anna Levesque. We discuss the ideas of drive and persistence in building a brand based on your passion. 

On todays Friday Fire I reflect on the quote 'Don't Half-Ass It'. It is so simple. Whatever it is that you want to do in life, do it, just don't half-ass it. It doesn't matter so much that you win lose or draw, what matters is that you gave it your all. Wondering "what if I gave it my all", those...