Welcome to "The Art of Selling Online Courses" podcast! Today's guests are Julio Tarraf & Bruno Nogueira founders of Crafting Cases. Former consultants from the prestigious firms of McKinsey and Bain, they have dedicated themselves to mentoring candidates on acing their case interviews. Bruno and Julio have encountered a wide range of queries and concerns from candidates, from the complexities of structuring cases to the nuances of developing a keen business sense. They've felt the frustrations and challenges first hand, having navigated their own journeys into management consulting, with Bruno securing offers from both Bain and McKinsey on his second attempt, after initial rejections. What sets them apart is their approach to coaching, focusing on teaching candidates to think, communicate, and solve problems just like a real consultant. With a track record of helping their clients achieve a higher than 50% offer rate, Bruno and Julio have refined their methods and techniques to not only prepare candidates for the interviews but to ensure they stand out. Julio & Bruno's Website: https://www.groundcontrol.film/ If you're interested in growing your online course sales and funnel optimisation contact us at https://datadrivenmarketing.co/