In part one of this two-part episode, we’re joined by Sujan Patel, Co-Founder at Mailshake, and MD at Ramp Ventures. Sujan talks about how much has changed in digital marketing over the last two decades. He explains how the introduction of new advertising channels such as social media, influencer marketing, and remarketing have saturated the market and made it more competitive, and why a cohesive approach, such as laser targeting, is vital for a new brand to succeed.