In this episode, Paul Avery and Martin Broadhurst discuss the latest advancements in AI and their implications for the marketing world. From ChatGPT plugins to NVIDIA Foundations, and more, we'll dive into what these developments mean for marketers.ChatGPT PluginsOpenAI has announced third-party plugins for ChatGPT, enabling more functionalities.The plugin ecosystem could create new channels for marketers to reach audiences.NVIDIA FoundationsNVIDIA announces cloud services for generative AI, BioNeMo and Picasso.Custom large language and visual models for domain-specific tasks.Applications include chatbots, customer service, content creation, and digital simulation.Google Launches BARDGoogle announced BARD, a natural language chatbot powered by the LaMDA large language model.Marketers can use it for content generation, brainstorming ideas, and more.Canva Create launches raft of AI featuresCanva unveiled 10 new AI features, simplifying the design process and enhancing visual communication.The new features improve efficiency, maintain consistent branding, increase content quality, broaden reach with translations, create more engaging designs, and reduce the need for specialized design skills.Adobe Firefly Adobe launches Firefly with a waitlist, an AI-powered generative design tool.Runway.ml teases the launch of text to videoRunway.ml is upgrading its GEN-1 to GEN-2, promising text to video, image to video, and video to video capabilities.Marketers should keep an eye on this space for potential applications in video content creation.Microsoft AGI Paper Microsoft publishes a 150+ page paper on GPT-4, discussing its advancements towards Artificial General Intelligence.OpenAI's Research Paper: Impact on the Labor MarketThe paper highlights that 80% of the workforce could have 10% of tasks impacted by GPTs.Marketers should be aware of shifts in skill requirements, job qualifications, and potential job displacement.Tool of the Week"askyourpdf" and "chatshape" are ChatGPT-enabled chatbots that allow users to query data from webpages and PDFs.Useful for summarising content and extracting information from various sources.