Join Paul Avery and Martin Broadhurst as they discuss the latest developments in the world of artificial intelligence and marketing. In this week's epsidoe, you'll hear about: Story 1. Causal uses AI generated content to go from 0 → 750k/mo In SEO Traffic. Causal, a financial modeling SaaS startup, increased their SEO traffic to 750K/mo using 100% AI-generated content.They utilized a tool called Byword to create thousands of pages targeting high-potential keywords.Despite concerns about AI-driven content and SEO, this approach proved highly effective.The debate arises: Is the race on to fill websites and search engines with AI-generated content? Story 2. EU AI Amendment. European Parliament Committees published the latest version of the EU AI Act.Top 10 takeaways include higher penalties, a new AI definition, rights for EU consumers, and stricter requirements for foundation models and high-risk AI systems.The proposed changes may have a significant impact on marketers and the tools they use.Read the Lexology article for a full summary. Story 3. ChatGPT plugins roll out to all users. ChatGPT introduces plugins, providing more power and versatility to users.Users can access plugins through the settings and beta features.Various plugins are available for different use cases, including AI Marketing school use cases. Story 4. Industry Insight: Google Performance Max. Liam Lally, a PPC expert from Zaddle, shares his insights on automated PPC campaigns managed with Google AdWords Performance Max. Tool of the week: Genny by Lovo.ai. Genny is a text-to-voice generator with Realistic AI voices.It is a popular platform used by creators, saving them time and budget by generating high-quality AI voices. Join us as we dive into these stories, explore their implications, and gather expert opinions. Don't miss out on the latest trends and tools in AI and marketing!