Welcome to episode 12 of the Artificially Intelligent Marketing Podcast, hosted by Paul Avery and Martin Broadhurst. In this episode, we discuss the latest developments in AI-powered marketing technologies and how businesses can effectively leverage them to achieve their marketing goals. Anthropic raises $450M to build next-gen AI assistants - Anthropic, an AI safety startup, secures $450M in Series C funding led by Spark Capital. - The round values Anthropic at over $4.1B and includes investments from Google, Salesforce, and Zoom. - Anthropic aims to develop "next-gen" AI systems focused on safety, reliability, and honesty. - Zoom partners with Anthropic to build customer-facing AI products, following a similar collaboration with Google. Microsoft announces Windows Copilot, an AI 'personal assistant' for Windows 11 - Windows Copilot is introduced, making Windows 11 the first PC platform with centralized AI assistance. - Bing Chat plugins are extended to Windows, enabling developers to integrate their apps within Windows Copilot. - AI features and experiences are introduced in the Microsoft Store on Windows, and Plugins are coming to Windows. Google to work with Europe on stop-gap 'AI Pact' - The European Commission collaborates with Google and other major companies to develop an AI Pact. - The goal is to address the risks associated with AI until proper legislation is implemented. - The pact will establish basic rules or guidelines for responsible AI development, potentially including a system of labelling AI systems. - The voluntary nature of the pact may limit its reach and effectiveness compared to actual legislation. Photoshop Generative AI beta launched and easy to access - Photoshop introduces 'Generative Fill,' allowing users to create visually stunning images using natural language commands.- Users can add elements, replace parts of an image, or expand image edges, offering endless possibilities .- The feature is inspired by DragGAN research from the Max Plack Institute, but it is not yet publicly available. - Demo videos showcase the dynamic image editing capabilities, including adjusting features of animals, objects, and people .Google Adds Generative AI to Ads and Image Assets - Google AI now summarizes preferred landing pages and generates relevant keywords, headlines, descriptions, images, and other assets for campaigns. - Users can review and edit these suggestions before deployment, leveraging Google AI for better campaign performance. - The process resembles asking a colleague for ideas, but with the assistance of Google AI. Tool of the Week - Zapier and OpenAI - Martin shares his Zapier Zap, which converts audio voice notes into blog posts. - Paul discusses a Zapier webinar that showcases real-world examples of how Zapier's go-to-market team utilizes OpenAI APIs in their sales processes. Short Snippets - Altman on E.U. AI Act's provisions: Unsure if they can comply, will try, but there are technical limits. - Potential market traction for compliant AI firms in the EU. - a16z releases "AI Canon": Mega AI resource with foundational learning and market analyses. - PA finds the "AI Canon" awesome. Link in the show notes. - Nvidia's stock price surges due to higher-than-expected earnings, likely driven by GPU demand for generative AI models. - Free ChatGPT users now have web access with the search plugin, powered by Bing.