In this week's episode, we explore how artificial intelligence is taking on a more personal role, transforming the way we work, shop, and engage with customers. From Microsoft's AI-powered shopping tools to OpenAI's ambitious plans for ChatGPT as a super smart personal assistant. Main Stories: Microsoft Brings AI Shopping Tools To Bing And Edge: Microsoft announced new AI-powered shopping tools for Bing and Bing AI chatbot in the Edge sidebar. The toolset includes an automatic buying guide generator, AI-generated review summaries, and a Price Match tool. Partnerships with top U.S. retailers have been established for the Price Match tool. AI-generated tweets might be more convincing than real people, research finds: A recent study revealed that people trust AI-generated tweets, particularly those written by GPT-3, more than human-written tweets. The study involved participants from multiple countries and focused on various science topics. The research highlighted the need to improve training datasets to prevent misuse of AI for disinformation. KPMG Report: Productivity boost from Generative AI could add £31 billion of GDP to the UK economy: Generative AI has the potential to contribute £31 billion to the UK's GDP annually, resulting in a 1.2% boost in productivity, according to a KPMG report. Certain occupations, such as authors and graphic designers, could see a significant impact from text-based AI automation. Changes in work practices, skill enhancement, and digital investments are necessary to realize these productivity gains. OpenAI is reportedly planning to turn ChatGPT into a "supersmart personal assistant for work": OpenAI is exploring the idea of equipping ChatGPT with in-depth knowledge of individual employees and their workplaces to provide personalized assistance. This move could enable ChatGPT to draft emails, documents, and other materials in an employee's unique style and incorporate the latest business data. OpenAI's decision on whether to offer the enhanced AI assistant as a standalone product or part of a broader software suite is still under discussion. Snippets: OpenAI is opening its first expansion office in London. Demis Hassabis, Google DeepMind’s CEO, revealed plans for a new algorithm combining LLM technology with techniques used in AlphaGo. DragGAN, a research paper on adjusting images by dragging them, is now available as source code and a demo on Hugging Face. Insilico Medicine, a member of NVIDIA Inception, is entering Phase 2 clinical trials with a drug candidate discovered using its AI platform. Midjourney users are experiencing interesting effects using the new zoom tool. GPT Author is a project utilizing GPT-4 and Stable Diffusion API calls to generate original fantasy novels. Amazon is building an LLM marketplace, compiling the best "ChatGPT's" in one location. A not-for-profit AI research lab focused on ethics in AI has been created by Canva, HuggingFace, and Stability AI. The Marketing AI Institute has released a Creative Commons licensed manifesto for ethical AI usage. Tool of the Week: Storybird.ai