In this week's episode, we dive into the latest AI news for marketers, including the peak hype of Generative AI, McKinsey's revolutionary chatbot Lilli, Google's warning on AI-generated content, Microsoft's Azure ChatGPT, and much more. Plus, an exclusive interview with Robert Rose from the Content Marketing Institute on their new career and salary research report. Generative AI Reaches Peak Hype: What Marketers Need to KnowGenerative AI is at the peak of its hype cycle, with GenAI startups securing $14.1 billion in the first half of 2023. We explore the rapid adoption, the role of generative AI in companies like Amazon, and the potential uncertainties and challenges. Marketers, it's time to stay informed and adapt to this evolving technology! McKinsey's AI Chatbot Lilli: The Ultimate Consulting ToolMeet Lilli, McKinsey's internal chatbot that's transforming the way consultants work. We discuss how this AI tool is cutting down research time and providing expert advice, and what it means for marketers. Time to tidy up those resources and consider the power of AI in your strategy! Google's Warning: AI-Generated Content May Just Be Rehashed MaterialGoogle's John Mueller warns about the pitfalls of relying too heavily on AI for content creation. We delve into the importance of crafting unique, user-focused content and how marketers can leverage AI without losing authenticity. The human touch still matters! Microsoft Launches Azure ChatGPT: A Secure, Private Alternative for EnterprisesIntroducing Azure ChatGPT, Microsoft's secure and private alternative for businesses. We discuss the privacy, control, and value it offers, and how it opens up AI chatbot tools for large enterprises. A game-changer for marketers! Google's Smarter AI Features Revolutionize Search ExperienceGoogle's new AI capabilities for Search Generative Experience (SGE) are here, and they're changing the way we interact with content online. We explore the implications for SEO and content strategy, and what it means for marketers. Time to refresh your approach! Amazon's AI Revolutionizes Product ReviewAmazon's generative AI is creating concise highlights from customer reviews, enhancing the shopping experience. We discuss the impact on product marketing and the importance of maintaining authenticity. A new era for customer engagement! Ethan Mollick = Unleashing AI: A New Era of Creative CollaborationAI is acing standard human creativity tests and even outperforming humans in idea generation. We explore the studies that prove AI's proficiency in creativity and what it means for marketers. AI could be your new brainstorm buddy! Interview with Robert Rose: Content Marketing Institute Career Outlook Report 2024Generative AI is a key focus in the Content Marketing Institute's Career and Salary report 2024, and we dive into the mixed feelings about the use of AI in content marketing with Robert Rose.