In this week's episode, we explore the latest in AI—from Google's ChatGPT rival AI to ethical dilemmas in AI journalism. Here's what we'll cover: Google's Gemini: The Conversational AI Poised to Rival OpenAI's GPT-4 Google is set to launch Gemini, aiming to rival OpenAI's GPT-4. The suite offers functionalities from chatbots to text summarisation and is integrated into Google's Cloud Vertex AI service. Stability.AI Unveils StableAudio: Audio Generation with a Twist Stability.AI introduces StableAudio, a diffusion model for fine-tuned audio generation. It offers customised background music for marketing campaigns and comes in three subscription tiers. Microsoft's AI Fiasco: When AI Goes Awry in Obituary Writing Microsoft's MSN faces backlash for an AI-generated obituary tarnishing a deceased NBA player. The incident highlights the need for human oversight in AI-driven journalism. Amazon's Generative AI Simplifies Seller Experience Amazon launches generative AI tools for easier product listing. The AI takes brief descriptions to generate complete product titles and bullet points. GoCharlie Raises $2 Million Seed to Revolutionize AI-Driven Marketing GoCharlie secures $2M in seed funding, aiming to become a trusted partner in the AI-enabled marketing space. Adobe's Firefly: The Next Wave in Generative AI for Creatives and Marketer Adobe's Firefly is now available across various Adobe platforms. It offers features like Photoshop's Generative Fill and Illustrator's vector recoloring. Coca-Cola Y3000: Sipping the Future with AI-Generated Flavour Coca-Cola introduces Y3000, a limited-edition drink developed through AI and human insights. EY's $1.4 Billion Leap into AI EY invests $1.4B in AI technologies, aiming to compete with other consulting giants like KPMG and Accenture.