Semra Haksever and Francesca Oddie delve into the enchanting realms of magic, scent, and the power of the mind. They unravel how magic can be accessible to everyone and how scents can evoke deep emotions and vivid memories. Their discussion journeys through the evolution of their businesses and the mystical and astrological industries, highlighting the significance of the playing card system and their unique qualities as individuals. Semra shares insights from her books and oracle cards, emphasizing the importance of intention and accessibility in magic. They recount their personal magical experiences, shedding light on the commercialization of spirituality and the potential of their businesses to support charitable causes. The conversation also explores the collaboration between celebrities and wellness brands, stressing the need for authenticity in the industry. As they converse, Semra and Fran's passion for their craft shines through, offering a rich tapestry of knowledge and inspiration for those intrigued by the mystical arts. To understand more about the playing card system, get involved here! Oddcasting is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Chapters 00:00 Introduction and Tech Problems 06:36 Making Magic Accessible to All 23:22 The Evolution of the Mystical Industry 27:18 Exploring the Playing Card System 30:00 Introduction and Teddy the Cat 30:34 Semra's Books and Oracle Cards 31:09 Choosing Launch Dates and Comparing Success 32:29 The Simplicity and Accessibility of Magic 33:27 The Importance of Gathering Tools and Ingredients 34:22 Being Present and Creating Time in Rituals 36:08 Semra's Journey into Magic and Energy 39:09 Discovering Magic and the Power of Intention 41:26 The Saturated Market and Capitalism in Spirituality 44:48 Using Business for Charitable Initiatives 46:09 The Collaboration Between Celebrities and Wellness Brands 49:53 The Ambivalence Towards Celebrity Collaborations 52:36 Showing Up Fully and Being All In 55:43 Authenticity and the Commercialization of Spirituality 56:25 Closing Remarks and Farewell Find Semra: Website for epic candles: mamamooncandles.com Instagram: here Find Francesca: Website: francescaoddie.com Instagram: here Resources: Learn about Playing Cards here ♥️♣️♦️♠️ Book onto my events: here Subscribe to my Substack: here Book a consultation: here Use code LISTENER to get 25% off my course; Learn to Read Your Birth Chart This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit francescao.substack.com/subscribe