Join CEO Jennifer Grossman for the 207th episode of The Atlas Society Asks, where she interviews former professor and food psychologist Brian Wansink about his book "Mindless Eating: Why We Eat More Than We Think" As an Objectivist you want to be rational in all aspects of life—from what you put into your head, to what you put into your mouth. Brian Wansink can help, his book Mindless Eating: Why We Eat More Than We Think, which revolutionizes our awareness of how much, what, and why we’re eating—often without realizing it. A former professor and food psychologist, Brian is described as a “pracademic,” focusing on discovering new ways for people to live happier, healthier lives, through consumer behavior and marketing research.