Internet marketers have a new crush on video and many podcasters are starting to feel pressured to create video content. But do you really need to add video?
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## Start with audio
- “Should Your Podcast be Audio, or Video?”: https://theaudacitytopodcast.com/should-your-podcast-be-audio-or-video-tap163/
## Think real video first, fake video last
- I've done a previous episode about the problems with fake video: https://theaudacitytopodcast.com/why-you-should-not-publish-audio-podcasts-on-youtube-tap332/
## Video costs more
- IPX7 waterproof earbuds: https://www.amazon.com/dp/B08KDZ2NZX?tag=theaudacitytopodcast-20&linkCode=ogi&th=1&psc=1
## Video can actually be "lazy" in a good way
- “It's not hurting their podcast!”: https://theaudacitytopodcast.com/debunking-the-myth-its-not-hurting-their-podcast/
## Video can be in more places
## Your video can be completely different from your audio
## Some ways you can try adding video to your audio podcast
1. Live-stream!
2. Record talking head(s)
3. Create snippets
4. Respond to comments
5. Show behind the scenes
6. Repurpose your information
7. Special content
8. Other updates your audience would enjoy
## Don't stress; you don't NEED video
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