Want to create content that really connects with your audience? Learn how to identify what your customers need, personalize content from your shop, and tap into local community insights for better engagement. We'll share practical tips on using Canva, planning your content calendar, and driving more traffic to your website. Plus, discover strategies to promote your brand, enhance your shop's culture, and create SEO-friendly content. Don't miss out on this opportunity to transform your content strategy and see amazing results. Tune in now and start making content that truly connects! Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops Lagniappe (Books, Links, Other Podcasts, etc) They Ask You Answer - https://marcussheridan.com/they-ask-you-answer/ Show Notes with Timestamps [00:00] Introduction and SponsorIntroduction to the episodeMention of RepairPal as the sponsorOverview of the topic: Creating great content for automotive repair shops [02:00] Understanding Your AudienceImportance of knowing your audienceFocus on the needs and questions of the audience [04:30] Sources of Content IdeasUsing service advisors' and technicians' FAQsRecording questions for content ideas [07:00] Book Recommendation: "They Ask You Answer"Mention of Marcus Sheridan’s bookBenefits of reading the book for content ideas [09:45] Types of ContentVideos: Short and informativeBlogs: Detailed written contentSocial Media Posts: Engaging with the audience [13:30] Practical Tips for Content CreationUsing Canva for creating graphicsPlanning content in advanceRegular features like "Tech Talk Tuesdays" [17:00] Community InvolvementSharing content from local clubs, chambers of commerce, or community groupsHighlighting customer reviews [19:45] Company Culture and Team AchievementsImportance of showcasing company cultureHighlighting team achievements and events [23:00] Engaging with the CommunityJoining the Auto Repair Marketing Mastermind Facebook groupSharing ideas and successes within the community [26:00] ConclusionInvitation to email feedback and content ideasMention of other shows on the Aftermarket Radio NetworkEncouragement to tune in next week How To Get In Touch Group - Auto Repair Marketing Mastermind Website - shopmarketingpros.com  Facebook - facebook.com/shopmarketingpros  Get the Book - shopmarketingpros.com/book Instagram - @shopmarketingpros  Questions/Ideas - [email protected]