#160 (Re-Air): B2B Lead Gen Agency: 20% Cold Email Reply Rates Using Layered Segmentation and Affinity Targeting (Arnaud Renaux)
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Arnaud Renoux is Co-Founder of The Scalelab, a Lead Acquisition Agency and Consulting firm that helps companies make the best first impressions in front of their prospects by using cold email and cold LinkedIn messages.
Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup
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The most important part of your outreach campaign is your list. If your targeting is off, it doesn’t matter how great your offer, copy, or execution is - your campaign is toast. But, if you can find the right audience, it makes everything else so much easier.
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If you’ve been running cold email campaigns over the past few years you’ve noticed that the number of emails being sent is at an all time high, open rates and reply rates are declining, and it’s never been harder to book meetings with email.
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