Yashraj Mukhate is known for transforming content on the Internet into viral music sensations - like Rasode Mein Kaun Tha (featuring Rupal Patel), Tuada Kutta Tommy (featuring Shehnaz Gill), Charsulli Gardulli (featuring Rakhi Sawant). Be it Pawri Hoi Hai or Biggini Shoot, Yashraj has repeatedly proven that virality can be engineered and is not a fluke. In this episode, ‪@YashrajMukhateOfficial‬ shares his inspiring journey -- from an aspiring musician to a social media sensation -- in his conversation with Shantanu Deshpande. Discover how Yashraj crafts music content that resonates with millions, time and again. Yashraj shares deep insights with Shantanu, he shares his creative process, the software he uses for music production and the strategies that help his content go viral on platforms like Instagram and YouTube, this episode is a masterclass for any musician with a unique talent to break the Internet. Furthermore, for young entrepreneurs and music creators, this episode is packed with actionable tips on producing engaging content, and building an audience. 🚀 Want to Join the Action IRL? Participate in Razorpreneur 2.0! Showcase your creativity with the Sensi Smart 3 Razor! You could win a contract worth ₹10 Lakh, secure influencer deals, and get featured with Shantanu on The Barbershop. (T&Cs apply) Here’s how to join the challenge: 1. Sign up on the link below. 2. Create a reel, ad, or post featuring the Sensi Smart 3 Razor. 3. Tag @BombayShavingCompany with #IndiaKaSmartestCreatorKaun This is your chance—don’t let it slip by! Show us what you’ve got and register here: https://bit.ly/3Y6LZU9