This week my guest is Dr. Mariana Guerra-Maupome.  Mariana is a veterinarian with PhD training in bovine respiratory disease.  She works as a feedlot consultant for Telus Agriculture and Consumer Goods and as part of her job, helps to provide feedlot consultation services to feedlots across North America and farther abroad.  She joins me this week to discuss the challenges of designing health protocols that help to protect calves as they transition from one sector of the industry to another. 00:00 –  Welcome and introductions 04:40 –  Segmentation of the beef industry  07:11 – Factors affecting the value of the calf at the feedlot 12:16 – Importance and impacts of BRD 14:15 – Strategies that lower the risk for BRD 18:21 – How often do we currently utilize those strategies at the cow-calf level? 20:55 – How can the cow-calf producer capture value? 23:59 – The importance and value of data 26:31 – How will things change in the future? 28:21 – Summary and Wrap up