In this episode, we speak with Irrational Labs' Lindsay Juarez about big questions in behavioral science, how to reduce misinformation on TikTok, and the importance of communities. Lindsay is Director at Irrational Labs, working on understanding and improving people's ability to take the daily behaviors that lead to happier, healthier, and wealthier lives. She was previously Senior Behavioral Researcher roles at the Center for Advanced Hindsight and has long experience helping companies use data and behavioral science insights to create and test more effective products and processes to drive behavior change. We had a fun conversation with Lindsay about everything existential in behavioral science, including the real impact of our field and how necessary are experiments, really? She also shares insights from a recent project aimed at reducing misinformation on TikTok. Enjoy! Relevant links about Lindsay Website Social Media: LinkedIn & Twitter TikTok whitepaper Tim Wilson Article Support the podcast by joining Habit Weekly Pro 🚀 and by giving us a review on Apple Podcast. Thanks! The song used is Murgatroyd by David Pizzaro.  --- Send in a voice message: https://anchor.fm/behavioral-design-podcast/message