Introducing: The Best Idea Yet
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Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts starting October 15th. Listen early and ad-free on Wondery+ starting October 8th. Join Wondery+ in the Wondery App or on Apple Podcasts.
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What do Old West gold miners, biker gangs and Marilyn Monroe all have in common? The same pair of jeans…Invented by a down-on-his-luck immigrant tailor in the 1870s, this classic riveted pant launched a global denim market worth over $70B. How? By teaming up with Levi Strauss & Co., a Gold...
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Chances are you’ve got a bottle of Sriracha chilling in your fridge right now, but have no idea who invented it — or the spicy story of how he made it happen. Entrepreneur David Tran fled Vietnam in the late 70s, smuggling gold bars into the US to start his venture - selling hot sauce out of a...
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