Brand Ag: New Zealand, Ireland and Israel
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Description
Clean and green is to New Zealand, what the Emerald Isle is to Ireland and what innovation is to Israel. These countries have built brand identities and entire markets on leveraging their unique strengths and stories.  In this episode we’re bringing you three presentations recorded live at evokeAG 2023 from David Downs, CEO of New Zealand Story, Shifka Seigel, Project Manager, Israel Australian Chamber of Commerce, and Mary Shelman, Founder of the Shelman Group. What can Australia learn from these international powerhouses about how to position our producers and innovators on the world stage to deliver direct benefits across the entire supply chain? We hope you enjoy this session evokeAG 2023 examined how global agrifood innovation and tech intersect to drive change for our food, farmers, and the natural resources which sustain them. Save the date for evokeAG 2024 on 20-21 February 2024 in Perth, Western Australia. In the meantime catch up on the other conversations about sustainability, climate resilience and the role of agtech in meeting those challenges from evokeAG 2023 here.
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