Get ready for a wild ride through the late 2000s a time of the Global Financial Crisis, Bitcoins, and the Marvel Cinematic Universe (aka the good old days) And what better way to kick off this time machine than with the story of the Ed Hardy Fashion brand, one of the few brands of clothing to be banned in certain establishments and the ultimate symbol of …well we all know. But before you go reaching for your Ed Hardy trucker hat and rhinestone-encrusted Tiger t-shirt, hold on a minute! There's more to the story than just tacky clothing and desperate attention-seeking. We'll dive into the fascinating (and slightly terrifying) partnership between tattoo artist Don Ed Hardy and infamous "King of Jeans" Christian Audiger, and how it went from the highest of highs to the lowest of lows. The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes. Resources used in this show: Ed Hardy - RagtraderEd Hardy Licensor Files Suit Against Christian AudigierAudigier sued over trademarked clothing lineEd Hardy clothing goes into administrationUPDATE 2-Iconix buys global rights, ups stake in Ed Hardy brand Ed Hardy | The official website of the Ed Hardy brand.Don Ed Hardy - Wikipedia The Rise And Fall Of Ed Hardy: The Divorced Dad Clothing Brand Of The Early '00sOBITUARY: Christian Audigier, Founder of Ed Hardy, 57Ed Hardy: Jon Gosselin 'tanked' my clothing brandJon Gosselin's Endorsement Killed Ed Hardy Brand, Says Ed Hardy!