It's hard to imagine a world without Lego - the colourful, interlocking bricks that have captured the hearts and imaginations of children and adults alike for generations. But did you know this beloved toy almost didn't exist as we know it today? In the latest episode of the Big Con Podcast, we explore the drama-ridden story of how Lego went from a family-owned Billund toy company to a global powerhouse - and almost lost it all in the process. A tale filled with restructures, lay-offs, and blue-sky thinking, this cautionary tale is a must-listen for anyone interested in innovation, growth, and the importance of measuring and managing success. Facing numerous challenges and setbacks over the years, including the threat of being sold off and becoming a completely different company, Lego almost lost sight of its core values and the things that make Lego, Lego! So if you've ever wondered about the history of the brick and how a company with humble beginnings became a $6.1 billion entity, this is the episode for you. Join us as we dive deep into the fascinating world of Lego, and discover the secrets to their enduring success. 📕Show Menu - https://bit.ly/bcpshowmenu The Big Con Podcast: Emily and Dale dive into the wild world of business blunders and figure out where things went wrong (or right, but mostly wrong) and use the benefit of hindsight and a healthy dose of schadenfreude to look at where there was an impact on either their profit, their brand, or something much more dire. The Big Con examines the stories of businesses that refused to invest in strategy and where we can learn from their mistakes.