Kylie Cosmetics is a household name, almost as much as the Kardashians/Jenners. However, Forbes and Kylie are in some heated disagreement regarding valuation discrepancies. The episode narrates Kylie's venture into the cosmetics industry, leveraging her brand and the viral attention around her lip fillers to launch Kylie's Lip Kit, eventually expanding into a full cosmetics line. It critically examines the Forbes article that reevaluated Jenner's billionaire status due to purported discrepancies in revenue reporting and the subsequent sale of a majority stake in Kylie Cosmetics to Coty Inc. The episode also touches on the strategic shifts within Coty Inc. and the broader implications for brand management and public relations in the face of controversy. It concludes with speculative discussions on the future of Kylie Cosmetics and the Kardashian-Jenner brand's resilience in navigating public and financial scrutiny. 📕Show Menu - https://bit.ly/bcpshowmenu The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring the businesses and individuals who've either harnessed it for success or missed the mark. Subscribe and follow today to get all new episodes in your feed immediately.