The Big Con" tackles the scandalous world of Ashley Madison, the dating site that shook the internet. Join hosts Dale and Emily as they unpack the business strategies behind the infamous "Life is short. Have an affair" empire.🔍 Key points: The rise of Ashley Madison and its controversial marketing tacticsHow they expanded globally, including a cheeky campaign in IndiaThe catastrophic data breach that exposed millions of usersSurprising revelations about the company's security practices (spoiler: it's not what you think!)💼 Business insights: The importance of robust risk management for controversial venturesBalancing growth with user privacy and securityThe unexpected resilience of a business model built on discretion🤔 Ethical dilemmas: The fine line between providing a service and enabling behaviorThe role of transparency in sensitive industriesWhether you're a budding entrepreneur or just fascinated by unconventional business models, this episode offers a thought-provoking look at the intersection of technology, relationships, and privacy in the digital age.Don't miss out on this juicy discussion! Tune in now to "The Big Con" and discover how Ashley Madison turned scandal into strategy. #BusinessStrategy #TechEthics #OnlineDating #PrivacyMatters #EntrepreneurshipLessons 📕Show Menu - https://bit.ly/bcpshowmenu The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring the businesses and individuals who've either harnessed it for success or missed the mark.  Subscribe and follow today to get all new episodes in your feed immediately.