From the heights of being touted as "bigger than the internet" to becoming a punchline in popular culture, the Segway's journey is a fascinating case study in innovation, hype, and the importance of understanding your market. Join Dale and Emily as they dive into the rollercoaster ride of the Segway - the invention that just couldn't seem to find its footing. Discover the key missteps that led to the Segway's downfall, like pricing it out of reach, regulatory challenges, and an inability to adapt. But is it truly a failure, or could the Segway be considered a "successful fail"? Strap in and get ready for a wild ride as we Segway our way through this captivating business tale.Key Takeaways: Just because an idea seems innovative, doesn't mean it's destined for success - understanding customer needs and market realities is crucialNavigating regulations and working with policymakers can make or break a new product's viabilityIterating and adapting your product over time, rather than stubbornly sticking to the original design, is essential for long-term sustainabilitySometimes an "invention" is not the same as an "innovation" - and the difference can determine a product's fateSo strap on your safety gear and get ready to ride the ups and downs of the Segway saga on this episode of The Big Con! 📕Show Menu - https://bit.ly/bcpshowmenu The Big Con Podcast: Emily and Dale are bringing you in on the Con. Strategy doesn't have to be something only those who master PowerPoint can do; we're making it approachable to everyone! The Big Con podcast is dedicated to demystifying and simplifying the world of strategy, exploring the businesses and individuals who've either harnessed it for success or missed the mark.  Subscribe and follow today to get all new episodes in your feed immediately.