The Alternative Currency Slowdown - E272
Listen now
Description
Marketers are choosing either Nielsen or alternative currencies (or both) for TV measurement. Learn what’s ahead for alternative currencies in 2024. Plus: the latest outlook on programmatic audio.
More Episodes
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
Published 11/01/24
Published 11/01/24
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?
Published 10/24/24
Links
Twitter
Facebook
Instagram
Patreon
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
