Nope, We Haven’t Hit Peak Retail Media Yet - E297 - Listen - The

Nope, We Haven’t Hit Peak Retail Media Yet - E297

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The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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The Culture Clash Underneath Creative Ad Tech - E316

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Published 11/01/24

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The Curation Debate - E315

We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

Published 10/24/24