Is The Trade Desk A Hero Or Villain To Independent Ad Tech?
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Description
As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.
To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.
We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?