For a small business, going viral might sound like a good thing. But when a TikTok video turns a shop into an overnight success, that attention can come with major challenges.  On today’s Big Take podcast, host Sarah Holder visits small business owners riding the wave of overnight success, and explores the economics of virality with Amanda Mull. Read more:  How Online Influencers Got Addicted to Swedish Candy Amanda Mull’s “Buying Power” column Bloomberg wants to hear from you! Help make shows like ours even better by taking the Bloomberg audience survey and have a coffee on Bloomberg for doing so. Become a Bloomberg.com subscriber using our special intro offer at bloomberg.com/podcastoffer. You’ll get episodes of this podcast ad-free and unlock access to deep reporting, data and analysis from reporters around the world. See omnystudio.com/listener for privacy information.