What’s the latest from Apple’s WWDC conference? Is user data still a priority? And why did they go big on AI? On The Big Tech Show this week, Adrian joins the show from Cupertino, California at Apple's WWDC conference. Joining him on the episode are tech industry analysts from CCS Insight, Leo Gebbie and Ben Wood.  The big news from the conference is that the tech giant has done a deal with Open AI. It’s essentially acknowledged that its own research and training models are limited. Contingent on user permission, Open AI will be able to reach into apple products and support the user in some core functions. Adrian was particularly impressed by Siri. Now it's more of a device assistant than a voice assistant. It can access your messages, emails, photos. Apple calls this a semantic index which isn’t used singularly but can help with everyday tasks.  Great pains were taken to underscore how private the new cloud setup used for its AI purposes. It uses what was described as an almost blockchain-like process. When the user asks AI a question or inputs some information, the data is anonymised, your IP address is masked and not tracked.  You can listen to the full episode here on the Irish Independent website or wherever you get your podcasts.See omnystudio.com/listener for privacy information.