How did Max Fosh amass a YouTube following of over four million? Is sneaking into London Fashion week easy? And how close did he come to being Mayor of London? YouTuber, Max Fosh joined Adrian on The Big Tech Show this week to discuss his new European tour Loophole. During the interview, Adrian asked Max about his knowledge of the YouTube algorithim and what does well on the platform. Fosh explained that negative emotions play better than positive ones on YouTube. He said, titles like the ‘worst restaurant’ or ‘worst experience’ tend to trend higher than positive title descriptions. You can listen to the full episode here on the Irish Independent website or wherever you get your podcasts. See omnystudio.com/listener for privacy information.