In this episode, we sit down with Joe Kelly, co-founder and CEO of Unchained, to discuss his journey from his first ‘aha’ moment with bitcoin to building a company that prioritizes long term bitcoin security and self-custody. Joe reflects on Unchained’s evolution into a bitcoin-only company, his personal donation to the University of Austin’s bitcoin endowment, and Unchained’s new bitcoin donor-advised fund product. We explore the critical importance of self-custody, why new bitcoiners should care about self-custody, the challenges and opportunities for global bitcoin adoption, and Unchained’s future roadmap. Joe also shares his thoughts on the risks and potential of AI, phishing threats in the digital space, and the balance between security and user experience in bitcoin financial services. SUPPORT THE PODCAST: → Subscribe → Leave a review → Share the show with your friends and family → Send us an email [email protected] → Learn more about Unchained: https://unchained.com/?utm_source=youtube&utm_medium=video&utm_campaign=TBF-podcast-description → Book a free call with a bitcoin expert: https://unchained.com/consultation?utm_source=youtube&utm_medium=video&utm_campaign=TBF-podcast-description → Buy bitcoin in an IRA—sign up today and get your first year free: unchained.com/frontier TIMESTAMPS: 0:00 Intro1:18 ‘Aha’ moment, Dhruv’s influence4:19 Founding Unchained, long-term vision7:47 Bitcoin-only focus10:27 University of Austin donation13:18 Bitcoin donor-advised funds15:23 Beyond bitcoin: family, consciousness17:45 Favorite podcast20:23 Why self-custody matters26:01 Accelerating adoption28:52 Phishing threats32:20 Bitcoin ETFs35:41 AI, identity verification38:17 Unchained’s future40:03 Roadmap, sustainability41:30 Favorite products44:44 ECB bitcoin paper46:50 Contrarian views on money49:05 Bitcoin’s biggest risk50:44 Closing remarks WHERE TO FOLLOW US: → Unchained Twitter: https://twitter.com/unchainedcom → Unchained LinkedIn: https://www.linkedin.com/company/unchainedcom  → Unchained Newsletter: https://unchained.com/newsletter  → Joe Burnett’s Twitter: https://twitter.com/IIICapital → Joe Kelly’s Twitter: https://x.com/josephkelly