In this episode of Summer Coffee Chats, Seth caught up with Gerald Flach at The Only Cafe in Toronto. Seth & Gerald connected on LinkedIn in early 2022 and formed a virtual friendship that included sharing best practices related to mindset, marketing, and sports. This was the first time Seth & Gerald met in person, they chopped it up about a bunch of topics including some of the most creative projects Gerald worked on when he was in marketing, some of the challenges and opportunities facing artists in a crowded online marketplace, and Gerald's journey to founding his start up - Gritty.