Welcome to another exciting episode of "Beats Vines & Life" with your host, MJ Towler. Today, we're thrilled to bring you an insightful conversation with Jeff Bundschu, the 6th generation California vintner from the iconic Gundlach Bundschu winery.  Jeff and MJ dive deep into the thriving world of wine, exploring how storytelling and personal experiences are shaping the industry. They also delve into the trend of premiumization and the importance of engaging younger audiences to keep wine culture vibrant. In this episode, you'll hear Jeff reminiscing about his upbringing in Sonoma, his transformative years at USC, and his globetrotting adventures that ignited his passion for winemaking. From organizing music events at the winery to championing natural and orange wines, Jeff shares his innovative approach to making wine fun and accessible. Tune in to catch their lively discussion on the evolving wine market, the challenges faced by smaller producers, and the dynamic intersection of music, lifestyle, and wine. Plus, MJ and Jeff bond over their love for hip-hop, offering a unique blend of beats and vines that you won't want to miss.  --- A Massive THANK YOU to JEFF BUNDSCHUI!!!  For more information about Gundlach Bundschu Winery click the link! Follow Gundlach Bundschu on IG! Follow Jeff on IG ____________________________________________________________ Until next time, cheers to the mavericks, philosophers, deep thinkers, and wine drinkers!  Subscribe and give Beats Vines and Life a five-star review on whichever platform you listen to. For insider info from MJ and exclusive content from the show, sign up at blackwineguy.com Follow MJ @blackwineguy Follow Beats Vines and Life @beatsvinesandlife Thank you to our sponsor, GrenacheFest. The Second Annual Grenache Festival in Walla Walla, Washington, will be held on November 8th, 2024. It will feature a seated comparative seminar, followed by live music, food, plenty of Grenache wines, and tons of fun. For more information, go to GrenacheFest Follow GrenacheFest on IG GrenacheFest Hosted on Acast. See acast.com/privacy for more information.