So who was really behind the creation of BLISTER, how did the whole thing get started, and was it actually due to a misunderstanding over a couple of beers on the weekend of Independence Day, 2010? Today, Jonathan Ellsworth and Michael Clarke discuss all of the above, as well as giant tortoises, some keys to long-lasting friendships, and more. RELATED LINKS: Get Yourself Covered: BLISTER+ TOPICS & TIMES: Michael’s Role In Blister’s Existence (and Tortoises) (3:18) Michael’s Skiing Background (10:08) Jonathan’s Intro to Skiing (15:06) Forming Opinions on Skis (20:44) How Blister Started Reviewing Gear (25:46) Outsider’s Perspective on the Ski Industry (31:29) What’s Changed Since Blister Started? (38:12) What Would You Do Differently? (45:35) Longevity & Assessing Risk (52:48) Maintaining Long-Lasting Friendships (1:04:44) CHECK OUT OUR OTHER PODCASTS: Blister Cinematic CRAFTED  GEAR:30 Bikes & Big Ideas Off The Couch Hosted on Acast. See acast.com/privacy for more information.