Brenda Discher is the SVP of Marketing and Strategy at Siemens. Siemens has been an important mainstay in communications tech, product and manufacturing design for almost 200 years. They continue to be part of several breakthroughs in communications tech, product and manufacturing design, and now provide project and RFQ management tools for manufacturers at several scales. Our discussion includes her start at Applicon before it was acquired by Slumberger, her pivot from software design and engineering to marketing, and exciting new developments in 3D printing, product design, and the product design space. Siemens: https://www.siemens.com/global/en.html Digital Twin: https://www.sw.siemens.com/en-US/digital-twin/ Zel X: https://www.sw.siemens.com/en-US/zel-x/