This week Trey Griggs, founder of Beta Consulting Group shares how self-awareness became his compass to help navigate the challenges of starting his own business. Listen in as he offers a deep dive into brand building, navigating social media and understanding the customer journey from the perspective of a well-known industry insider and content creator. Hear how Trey discovered his own sweet spot in business by identifying the convergence of passion, prowess, market demand, and customer willingness to pay. Trey also takes time to discuss the importance of community and surrounding yourself with trusted advisors rather than going it alone.  Proudly sponsored by Rapido. How freight companies find freight talent. Proudly sponsored by Bitfreighter. Scale your shipper integrations 10x with unlimited messaging. No Transactional Charges.