Brand Outlaw
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Imagine being locked up in prison for a serious crime. You’re probably thinking, “This is it. My life is over. I have no future, even if I get out of here. How am I going to work? Who’s going to hire me?” In this episode from October 2022, we talk to someone who knows very well that there is hope...
Published 07/18/23
Ian Norris, Professor of Marketing and Psychology at Berea College in Kentucky, returns to talk about second-place brands. Sure, we all want our business to be the market leader, but what are some ways you can find success from the second or third-place spot? We cover examples such as Avis,...
Published 06/13/23
We talk with Chris Madden, Co-Founder of Matchnode, a digital marketing agency that has worked on campaigns for the Chicago Bulls, Chicago Blackhawks, Arizona Coyotes, Indiana University, and New Balance. Chris also founded Seabums, an NFT project with the goal of improving ocean health. They've...
Published 05/30/23