David Westera, AI & Data Leader at Adidas, discusses the pressure that many companies feel to adopt emerging technologies, and the biggest challenges companies face when trying to implement AI solutions. He also explores the contrasting regulatory landscapes of the EU and the US, highlighting the challenges and ethical considerations that come with AI advancements. Key Takeaways:  The future of job roles in an AI-driven world The importance of having knowledgeable tech talent to cut through the marketing noise and make informed decisions How regulation can both stifle and spur innovation, emphasizing the need for ethical AI development The future of AI agents and the impact they can have on our lives Guest Bio: David Westera is the AI & Data Leader driving innovation at Adidas. He specializes in helping companies achieve transformative growth, competitive advantage, and maximum profitability through AI- & ML-powered product deployment and integration. He’s spearheaded transformative AI and machine learning initiatives across various industries, including fintech, sports apparel, and banking. ---------------------------------------------------------------------------------------- About this Show: The Brave Technologist is here to shed light on the opportunities and challenges of emerging tech. To make it digestible, less scary, and more approachable for all! Join us as we embark on a mission to demystify artificial intelligence, challenge the status quo, and empower everyday people to embrace the digital revolution. Whether you're a tech enthusiast, a curious mind, or an industry professional, this podcast invites you to join the conversation and explore the future of AI together. The Brave Technologist Podcast is hosted by Luke Mulks, VP Business Operations at Brave Software—makers of the privacy-respecting Brave browser and Search engine, and now powering AI everywhere with the Brave Search API. Music by: Ari Dvorin Produced by: Sam Laliberte