It's October and for the first time in four years, the Boston Red Sox are gearing up for a playoff run. For the casual fan this might not seem like a big deal. But Red Sox fans, our host included, are anything but casual. The past fourteen years have been a roller coaster ride of epic proportions. The team soared to thehighest of highs - marked by two world championships - and plummeted to thedepths of despair - marked by a colossal collapse in 2011. In this episode we take The Business on the road to the confines of historical Fenway Park, where Red Sox COO Sam Kennedy talks about the challenges of righting the storied franchise while under the microscope of a rabid fan base. Then we head back to Harvard Business School to hear the insights of Professor Stephen Greyser, the father of sports marketing, reflecting on the risks and rewards of the owners’ aggressive business strategy - leveraging the Red Sox brand to expand far beyond baseball.